PepsiCo x Vytal – Innovation Meets Sustainability

Strategic Partnership for Reusable Solutions

At INTERNORGA 2024, PepsiCo and Vytal joined forces to make a strong statement for sustainability and innovation. As a leading company in sustainable packaging solutions, Vytal partnered with PepsiCo to introduce an exclusive reusable cup with dual-tracking technology. This initiative combines eco-friendliness with maximum brand visibility and customer engagement—offering numerous benefits for PepsiCo as a partner.

The Benefits for PepsiCo

1. Strengthening Sustainability Strategy: With this partnership, PepsiCo actively demonstrates its commitment to environmental responsibility by significantly reducing single-use packaging.
2. Increased Brand Visibility through Co-Branding: The PepsiCo reusable cup features a custom-branded design with digital interaction opportunities.
3. Innovative Customer Engagement via QR Code Contest: Each cup includes a QR code that allowed customers at INTERNORGA to participate in an exclusive contest—creating a direct, digital interaction with their audience.
4. Efficient Logistics and Scalability: The built-in RFID tag optimizes tracking and return of cups—ideal for large events and hospitality partners.
5. Long-Term Cost Savings: By implementing a reusable system, partners not only benefit from the sustainability aspect but also achieve long-term packaging cost reductions.

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Co-Branding as a Success Factor

With Vytal, companies like PepsiCo can leverage branded reusable packaging with direct customer engagement. The combination of physical branding and digital interaction—such as QR codes on cups—opens new avenues for brand communication.

Internorga Highlight: Engagement through QR Code Contest

A standout feature at INTERNORGA 2024 was the QR code contest directly on the cups. Visitors could scan the code to participate in an exclusive PepsiCo contest. The result: High engagement rates and an innovative connection between physical products and digital interaction.

Conclusion: Sustainability Meets Brand Innovation

The partnership between PepsiCo and Vytal demonstrates how companies can become not only more sustainable but also more innovative through smart reusable solutions. The success at INTERNORGA proves that sustainability and customer experience go hand in hand.