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INTERNORGA is Germany's leading trade fair for hospitality, gastronomy, bakeries, and confectioneries. Since 2021, we have been part of it, accompanying the transformation of the sustainable takeaway industry. Here's a recap of our journey at INTERNORGA over the years.
Zoom meetings and face masks were just some of the things that defined 2021. It was a challenging time, both socially and economically, especially for the gastronomy sector, which had to rethink its strategies. After a one-year break, INTERNORGA returned – this time online. And of course, we were there.
Under the theme "How we can leverage the trend", our Co-Founder and Managing Director, Dr. Tim Breker, discussed packaging and logistics in the gastronomy sector with Stephan Gschöderer (Founder & CEO of burgerme) and Carsten Vesper (Sales Director Central Europe at ProAmpac). This conversation not only sparked new ideas and innovations but also laid the foundation for a sustainable partnership between burgerme and Vytal.
At INTERNORGA 2022, Vytal introduced its expanded product portfolio. With innovative reusable packaging for sushi, burgers, pizza, event cups, and cutlery, we offered a sustainable solution for takeaway and delivery services.
With the mandatory reusable packaging regulation coming into effect in January 2023, our digital system achieved an impressive return rate of 99%. At the Berlin Half Marathon, for example, over 13,000 single-use cups were replaced.
One of the highlights was our new distribution and return machines, making access to reusable containers easier – ideal for businesses and co-working spaces.
Additionally, Vytal was nominated for the prestigious INTERNORGA Future Award 2022, emphasizing our innovative contributions to sustainable packaging.
The theme "All Together" was not just a slogan for Vytal – it was a mission.
Together with the Circus Group, we hosted a legendary aftershow party to celebrate new partnerships and relationships that emerged or strengthened in 2023.
At our INTERNORGA booth, community spirit was a major focus. Visitors not only had the chance to bowl with us but also to network with many of our partners, including:
Thanks to our booth partner, Moelk GmbH, we stayed energized with delicious oat cappuccinos. BettaFish provided vegan treats with their tasty tuna sandwiches, while BON BON – The Restaurant Voucher kept us hydrated with drinks and cocktails.
Not to forget our valuable partnership with Lieferando for Business, which contributed to our successful presence at the event.
INTERNORGA 2024 was a much-anticipated event for us, as we had exciting news to share: our new partnership with PepsiCo.
This collaboration led to the introduction of the first PepsiCo reusable cup featuring dual-tracking technology, promoting sustainable customer engagement and efficient logistics solutions.
Furthermore, Vytal expanded into the event and entertainment industry with innovative digital reusable solutions. We founded the VYTAL Events & Entertainment Solutions subsidiary and successfully implemented reusable containers at Berlinale 2024.
With our smart technology and comprehensive services, we help event organizers save costs and implement more efficient processes.
Another major highlight was the launch of the Vytal-Pepsi Cup, a smart reusable cup offering customer engagement and operational efficiency. Equipped with a QR code and RFID tag, it enables interactive user experiences and seamless operations.
This innovation opens up new marketing, upselling, and communication opportunities for the gastronomy industry, while significantly reducing single-use cups and promoting sustainable alternatives.
The PepsiCo partnership represents an innovative, scalable solution for the hospitality and event industries, contributing to the preservation of ecosystems and fostering a greener future.
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