Vytal Crowdinvesting

From November 22 to December 30, 2022, private individuals were able to invest between €250 and €25,000 in Vytal via Wiwin, a platform for sustainable investments. Starting in 2023, investors receive 7% interest annually, with an additional 7% bonus interest if specific revenue targets are met. The crowdfunded investment runs for five years until December 31, 2027. After this period, investors will have their invested funds repaid. In this article, we’d like to share more about the campaign, its success, and our future plans.

The Crowdinvesting Campaign

When we launched the campaign on November 22, we didn’t know what to expect in terms of interest and willingness to invest. Yet within just three days, we surpassed the €2 million mark. By the end of December 2022, the campaign concluded with over €2.9 million raised from more than 1,700 investors. Thank you for your support! If you'd like to learn more about crowdinvesting, be sure to watch the webinar featuring our co-founder Tim.

Our Achievements So Far

Our partner network has grown significantly over the past few years. We now collaborate with over 6,000 restaurants, snack bars, cafeterias, and other establishments that offer to-go food and drinks. Some of our biggest partners include KFC, Burgerme, Backwerk, and Ditsch, as well as Eurest, Klüh, and the SV Group.

Together, our system across Germany, Austria, France, Belgium, the Netherlands, and the UK — along with our franchise partners in Ireland, Norway, Sweden, and Mexico — has already saved over 4.3 million single-use containers. On the customer side, we’ve also seen growth: our app now has around 400,000 active users and boasts top ratings with 4.5 stars on Google and 4.9 stars on Apple.

In addition, our product range has expanded. We now have Vytal containers for nearly every type of food. In 2022, we introduced burger and pizza boxes as well as 500 ml XL cups for cold drinks. And we’re far from finished...

Plans for the Crowdinvesting Budget

Your investment enables us to purchase more bowls, cups, and other containers. This supports our primary goal of reducing single-use plastic, onboarding more partners, and thereby helping the environment. We are currently focused on Germany and neighboring European countries but, thanks to our franchise model, we’re also present in other countries and can easily expand further.

Our aim is to meet the demand created by the reusable packaging mandate and ensure that all containers are always available so that partners never have to wait long for new supplies. Additionally, the financial support gives us greater flexibility to respond to partners' needs and market trends.

Driven by the reusable packaging requirement, we saw a record number of new customer sign-ups in January and partner registrations in December. This new legislation aligns perfectly with our mission to make reusable solutions the standard. With your investment, you can help shape our success story. We'll keep you updated!

(Data as of February 2023)