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Cologne, March 8, 2024 – Vytal Global, a leading reusable packaging software provider, and PepsiCo, one of the world's largest food and beverage manufacturers, are joining forces to introduce the first PepsiCo reusable cup with dual-tracking technology at this year’s INTERNORGA. This innovation aims to enhance sustainable customer engagement and improve logistics efficiency. Additionally, Vytal is announcing its entry into the event industry, accompanied by several technological innovations at its trade fair booth.
Under the theme “MORE THAN A CUP”, Vytal will showcase multiple reusable technology innovations at INTERNORGA and introduce its digital reusable solutions to the event and entertainment industry.
To underscore its commitment to the event industry, Vytal recently founded Vytal Events & Entertainment Solutions, a 100% subsidiary dedicated to reusable solutions for events. The company has already made a strong start to the year by equipping several event venues with reusable packaging during Berlinale 2024, offering a combination of software solutions and logistics services.
"With our smart technology combined with logistics and washing services, we are addressing a critical need in the industry. Event organizers can save costs, improve efficiency, and create new customer engagement opportunities," says Dr. Tim Breker, co-founder and CEO of Vytal.
Vytal is simplifying the entire reusable value chain, from distribution to return, to make the process easier and more cost-effective for businesses and guests alike. Some key innovations include:
The Vytal-Pepsi Cup is a smart reusable cup designed to make reuse not only easy but highly interactive. It features:
The reusable cup will be introduced through PepsiCo’s Quick-Service Restaurant (QSR) partners and major events across Germany, setting new industry standards. Over the next two years, 100,000 branded PepsiCo cups will be rolled out across the market.
"This partnership reinforces our ongoing commitment to the pep+ agenda while also supporting our business goals," says Torben Nielsen, Managing Director of PepsiCo DACH. "By partnering with Vytal, we are strengthening our focus on the away-from-home segment and driving meaningful changes that effectively minimize plastic waste."
"For reuse to truly make a difference in protecting ecosystems, it must work at scale. This requires real value for end customers and an innovative, scalable approach," adds Dr. Josephine Kreische, Managing Director of Vytal. "Our partnership with PepsiCo enables exactly that and opens up entirely new opportunities for QSRs, as well as the event and entertainment industry."
The Vytal-Pepsi Cup is the first smart, branded, and recyclable reusable cup that not only reduces waste and optimizes logistics but also enhances customer experiences by linking rewards and interactive engagement to its use. With this groundbreaking innovation, both companies aim to convert businesses still using disposable cups to a sustainable reusable system.
By launching the Vytal-Pepsi Cup, along with new dispensing and return solutions and entering the event and entertainment industry, Vytal and PepsiCo are taking another significant step toward innovation and environmental protection. This initiative provides strong incentives for all stakeholders to participate in this forward-thinking movement.
Vytal was founded with a mission to drive change and become the world’s leading technology platform for circular economy and reusable packaging. Vytal replaces **single-use packaging with a deposit-free, digital reusable system, bringing together restaurants, retailers, delivery services, and partners with customers who want to enjoy food and drinks without unnecessary waste.
The company was ranked among the Top 50 Startups of 2022 and 2023 by Jung von Matt. Today, Vytal employs around 60 people across Europe.
Every year, millions of single-use packaging items are used at trade shows, festivals, concerts, cinemas, and amusement parks. The need for change is urgent. Vytal Events & Entertainment Solutions addresses these industry challenges with a customer-focused approach under the motto: Rent. Track. Go!.
The company offers a unique combination of reusable containers, service solutions, and software to manage the entire value chain of washing, storage, delivery, distribution, and return tracking. It collaborates with established partners in the event and entertainment industry to provide a seamless, integrated, and exciting reusable experience for event organizers, restaurateurs, and guests.
For more information, visit vytal-events.org.
For more details about Vytal, EES, or the Vytal-PepsiCo partnership, or to arrange an interview, please contact:
📧 press@vytal.org
📞 +49 (0221) 66941561
Find us at INTERNORGA (March 8–12, 2024) – Hall B3 OG, Stand 203.
PepsiCo products are enjoyed more than a billion times daily across 200+ countries and regions worldwide. In 2023, the company generated over $91 billion in net revenue, led by iconic brands such as Lay’s, Doritos, Pepsi-Cola, Lipton, Gatorade, 7UP, Rockstar Energy, and SodaStream.
PepsiCo’s mission, "Winning with pep+ (PepsiCo Positive)," represents a holistic transformation that places sustainability at the core of its business strategy. By committing to operating within the planet's ecological limits, PepsiCo aims to drive positive change for people and the environment.
For more information, visit www.pepsico.com and www.pepsico.de.
📧 Yvonne Jovanic
Communication Manager DACH
PepsiCo Deutschland GmbH
📍 Hugenottenallee 173, 63263 Neu-Isenburg, Germany
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